Sync. It's a relatively new term for a relatively new world.
The first generation of sync was for the machines. Our goal was getting our computers to talk to our PDAs, our watches, our washing machines. We felt proud when we watched those bits of data flow from one device to the next. It brought life to our information.
When the revolution began, so did the repercussions. The world is somehow reduced to a collection of dots connected by some infinite wire. We don't build and extend the most basic, the most necessary, relationships.
We've got to Think Outside the Dots.
The second generation of sync- well, it's about the people. We're not bits of data, we're experiences, styles, stories. We need to find each other, share ourselves, and forge relationships.
It's our mission to syncPEOPLE.